PROJECT HIGHLIGHT
How can restaurants better market to diners in the age of social media?
Digital marketing can be an intimidating space for restaurant operators, yet the business of influencer marketing is booming.
The emergence of new social media platforms like TikTok and Instagram have accelerated the rise of influencer marketing and the pace of going viral on social media and all this is driving real life consumer behaviors. Instagram and TikTok are legit professional paths, particularly for a generation that grew up online.
INSIGHT
Operators can’t do it all – and when it comes to marketing, influencers just might do it better.
We don’t have the time or resources to hire for social media. But if we did we’d hire someone who could get us on apps like Tik Tok and Snapchat, the apps we don’t know how to use.
"
Al S.
Picasso Restaurant
Influencers harness 5 times better engagement rate than the average food or beverage brand.
5x
INSIGHT
Influencers will trade content for meals – but they also want easy-to-plan gigs.
My account is more of a hobby, I have a normal 9-5 during the day so I don’t have time for 65 email exchanges to plan one visit.
"
Claudia Saric
@chicagofoodie
9.5K Follower Instagram Influencer
$16.4B
The $16.4B influencer economy is powered by 50 million global creators, 94% of whom are amateurs.
Relish Works’ latest venture, Taste Agent, aims to make booking an influencer gig as easy as confirming an OpenTable reservation.
By coordinating comped meals and simplifying logistics through an easy-to-use platform, both operators and influencers get the marketing and engagement they crave.
HOW IT WORKS
Restaurants comp food.
Restaurants list meals on Taste Agent. Creators book, capture content, and promote their restaurant on social media.
Creators post content.
Taste Agent's professional, seamless service guides creators from booking to post without the guesswork.
OPERATORS MEET CREATORS
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Since signing up, Taste Agent has been a true partner in connecting Irazú with professional local social media influencers. Content creation has facilitated our social media presence while gaining new diners via this unique collaboration.
Leveraging that power has become a welcomed opportunity to grow!
Henry, Restaurant Operator
Irazú Costa Rican Restaurant
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INTERESTED IN PARTICIPATING?
Taste Agent is looking for restaurant operators and creators in the Chicagoland area to join their platform.
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Interested in signing up? Visit tasteagent.co to learn more!
