Is delivery a new growth opportunity for restaurants or a necessary evil?
We heard operators say they struggle to believe third-party delivery services are helping them reach new customers. At best, these services are a new channel for existing customers. Even then, operators have difficulty extending the high-quality experience of the restaurant to customers dining at home. So what can we do to help?
DELIVERY DRIVERS AREN’T INCENTIVIZED TO BE CUSTOMER SERVICE AGENTS.
“We think about how our boxes fit in the bag and sometimes a driver takes it and throwsit in the backseat without a care.”
“I love catering because it’s great financially. We know the order in advance so we don’t overbook ourselves. It’s the only sensible way to make money in the restaurant industry.”
OPERATORS PREFER CATERING OVER DELIVERY WHEN IT COMES TO OFF-PREMISE OFFERINGS.
Delivery isn’t a financially sustainable option for most operators—but centralized pick-up spots could be.
Could an off-premise offering that allows restaurants to prepare catered meals help guarantee them a financial profit? What if we helped facilitate and safeguard meal delivery by creating centralized pick-up spots in high-traffic areas? We explored this concept and created a speculative company, Alleyoop. We shelved this for now!